While Feigin can watch Antetokounmpo and the Bucks any time he wants on NBA 2K or social media -- "The truth is our digital channels are ten times like what our local broadcasts are," he says -- he has the distinct pleasure in Milwaukee of actually getting to catch the action in person. It's kind of like the joy of, like I said, I was a rough athlete compared to the Olympian and All-Star I'm talking to. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. Im sure somehow our paths will cross. Michael Red: Peter, Peter Feigin. How big a deal it is to renovate downtown, and how big we can become and what a billboard the Milwaukee Bucks should be for Wisconsin around the world. What people never tell you about the rings, its not just the 20 rings for the players and the coach and the owners. All right. Sometimes it goes up for judicial review to make sure the run is harmonious, Lee said. Were going to appreciate the hell out of you. His friends, while the games are suspended, are trying to stay as prepared as possible. I actually read a whole story, theres a whole article, Peter, about your ring. There's no living room, there's no central square, there's no big public park kind of in the middle of the city. And nobody's going to question how great Milwaukee is." How are we going to attack this?". Either it came from Khris Middleton or Jack [crosstalk 00:02:21]. Peter: The ice cream truck. I wanted to be in marketing in sales. Let me just throw this out there. Incredibly these three guys were literally engaged. How do we build the baselines? That school happens to be the place where all of Mark Lazari and Wes Edenss kids went, who are the owners of the Bucks. We discussed his incredible career accomplishments at major brands, his rise from recruiter to President, handing out parking tickets in the Bucks lot, working for social justice in the epicenter of the global movement, and his unique leadership style. Mike, you get it because you lived it. Because are they getting too sophisticated too early in terms of their value enterprise? Got it. I always joke that we could run a country, dAmboise said. Heading into his ninth year as President of the Milwaukee Bucks, and fifth year as President of the world-class Fiserv Forum, Peter Feigin brings more than two decades of dynamic corporate leadership to Milwaukees sports and entertainment scene. Thats a stain on your career, Dan Feigin said. Peter: We have two kids. Peter Feigin: It was, I don't know a better way to say it other than, grassroots. "You will be in a business meeting on Monday with one of the 300-500 business executives in the town and you will see them some place later that week or the week after, unlike in New York City," he says. I got to talk about the journey to the Bucks though. As Feigin hones the Bucks' in-arena and digital strategy, The Giannis Effect is the guide. Michael Red: Hey, everybody, this is Michael Red and welcome to the Betting on Yourself Podcast, where I interview successful entrepreneurs, athletes, and other top performers who rose to the top, took success into their own hands and bet on themselves. Peter Feigin: Well, Mr. Red, it's kind of for naught, I'd do anything for you, so this is an easy period of time. Now, Ive been extremely lucky. The building will also be the focal point of a 30-acre development in downtown Milwaukee, an urban revitalization project that Feigin believes in. The facilities part was easy. Kevin Draughon, who participates in the games, sat with Dylan Feigin and her brother, Jackson. It looks amazing. So, it's a little bit kind of nuts and delusional to go through thinking like you can kind of accomplish or solve or get anything done, but it's kind of the way I've kind of attacked life in a big way. It would be fun to own a hundred McDonalds franchises and you guys would be great at that. What would you be doing? My wife and I have known each other since high school. Feigin is in charge of divvying up the five-man teams at the start of the session and typically includes himself on the strongest squad. "Very simply, we went into the market and said, 'We're going to build this market. Defenders are responsible for calling fouls. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. But, you want to be in a place where people care about you? Talk about that as far as the league and the individual teams. They all had the space, they're at Disney, they have all the amenities. Talk about that. Feigin's twin brother emphasized his brother's role in reshaping downtown. John: Thats awesome. The whole world is on that balance, so part of what we haven't really talked about much is our culture here. And then kind of understanding that he knew I was kind of keen on the operation side and understood a team and an organization's P&L for a good way. All trademarks are the property of their respective owners. I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. I'm so honored, man, to have you on the podcast. She's terrific and just the whole organization and I'm honored to be a part of the family, man. Like Jeff Eisenband on Facebook. I dont know if thats a word, but I would attach myself. And I think we find it like it's a responsibility where we can set the example and we can innovate and then we can shout it from the mountaintops. Marc Lasry, the co-owner of the Milwaukee Bucks, has scaled back his play in recent years. We're going to build it locally, regionally, nationally and then internationally. And maybe 15 years ago, when I was working in Madison Square Garden, my brother was in a parent conference with Mark Lasry and Mark might have mentioned that he wants to look at some teams. Hes the president of the Milwaukee Bucks and hes a native New Yorker. The NBA is 80% of the players are African American, in such a big way. You cant imagine. We have resources, we back them up, whatever you need, it's part of it. Talk about that balance between what you do with Milwaukee and obviously, with your family, right? Do we want this guy to keep playing? And I think he's going to sell the team. I think Wes Edens and Aaron Rodgers had been friends for awhile. So when I talked to her, I said, hey, Ive got to tell you, first of all, the executive committee at Saturday morning run says, this is a good thing. Michael Red: The podcast, as you know, is all about betting on yourself and talk about what that means to you, Peter, like betting on yourself. Our dinner table conversation. There's got to be solutions. I wanted to eat some. My son was a freshman at San Joaquin Memorial High School when Brook Lopez was there and he played with Brook under coach Pat Giles. I think engagement and investment in the community and social responsibility is like a big deal. Thats an interesting question. We are going to put in the notes Peters email address because he was kind enough to give us that. "We have a. It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! Peter Feigin: I mean, just different ways, we started to think about doing this. How exhausting was the bubble? I have an identical twin brother who happens to still be in New York and runs a private school called Trevor Day School. He ends up being a generational player like you couldnt, if you were writing a Disney movie, which they have now written and now produced, it would be the fodder for a Disney. Thats just my view, Lasry said. But I will tell you that most cathartic incredible, awesome thing, which everybody told me and again, the collaborative is awesome. But, boy, you talk about how you go to sleep like the night, a night in March, in the middle of March last year thinking like, "Oh, my God. In 2014, Bucks President Peter Feigin lost his father to congestive heart failure. I became the president of the company for a number of years, and then we got absorbed by NetJets and took on that role at NetJets for a couple of years, and really learned incredibly, had this opportunity to learn P&L and operational. The way it works is they closed in April. We had a ceremony and we had, and out of all the things in the experience, like I want to be in a parade every day. Peter Feigin Imparts His Guiding Principles Undergraduate Undergraduate Program Become the next great business leader at the Wisconsin School of Business. I think if I had kind of the listening skills that I still need to get better at, I would be better at kind of understanding. John: Lets step back. Let that person speak. Feigin told the crowd, "The city has really embraced the organization and this team in a way that is just heartwarming and proud and were not even there yet, which is really exciting and great so thank you very very much!". Going back into the past is something I wanted to ask you about. But this is literally a business based on humans and psychology and emotion and how we feel every day. And Khris parks in a handicap space, because five minutes he's in. John: How about the issue of when people put on those special glasses now, and they can watch a game in 3D or whatIm so out of it a little bit, Peter, technologically speaking, but the young people are talking about the future of watching sports is were going to be able to, is going to be eventually cameras court side, and were going to be able to watch it and feel like were sitting court side and youre at a bucks game. Theres no complexity. Kevin Draughon, a former student at Trevor Day School, drove on Dan Feigin, who runs the pickup games on Saturdays at the schools gym. Before we get talking about all the amazing things youve done in basketball, and just coming off amazing championship. Its gotten through its first iteration to see where it is. Peter Feigin: I think building the relationship with Mark, probably through looking at other purchase opportunities and kind of talking through it. John: Hey, Peter. ERI has a mission to protect people, the planet and your privacy, and is the largest fully integrated IT and electronics, asset disposition provider and cyber security focused hardware destruction company in the United States and maybe even the world for more information on how ERI can help your business properly dispose of outdated electronic hardware devices, please visit eridirect.com. Thats just what a joy. And Dan Feigin still has keys to Trevors gym, which he has been putting to use by himself. With a B? Woodhouse recalled asking him. "We are literally just scraping the surface of what can come from this," he says. He said it. He's the president of the Milwaukee Bucks and he's a native New Yorker. And remember, betting on yourself is the secret to your success. Can you keep a competitive championship-caliber team across an era? So, it's really about cost containment and preservation of jobs. It all starts with the answer, right? Peter Feigin: I mean, I'll tell you an interesting story. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" So, this had been a surreal year and tough as a leader because it's exhausting. My favorite part of coming to Milwaukee is going into your stash of gear and getting the hoodies and the gear. Welcome to the impact podcast, Peter. You miss falling on the ground, Dan Feigin said. Where is your ring? John: Your mom was part of the George Lois generation and Jerry Della Femina and then Donny Deutschs father David Deutsch. And what sort of plan could we have when there was some sort of light at the end of the tunnel to kind of ramp back up in a big way. Peter Feigin readily admits that, as president of the Milwaukee Bucks, he lives in the fantasy world of professional sports. That can only come from one or two people in the entire organization. "We know the reality is 18 months ago, no one would've said Giannis is one of the top five players in the NBA, so we've had really what we would call the Giannis Effect," Feigin explains. He wanted to keep the team, which was a big catalyst for the whole movement.". Im so proud and honored to have this conversation with you today, and thank you for your generosity of your time. But I think its more the fun, the story. You really need to build equity and build trust especially in the Midwest youve. That was the real mad man era that your mom was in at Grey Advertising, right? And kudos to you guys for being cognizant of that. -- Follow Jeff Eisenband on Twitter @JeffEisenband. Hes with us today. I played soccer and basketball, not overly blessed with athleticism. This was the Milwaukee Bucks at the time had lost the most games in the NBA, had the least revenue, had the least season ticket holders, any metric you could measure. He trusts you to run a business and he also ethically says Dont do anything you wouldnt want on the front page of a newspaper the next day, and he means it. Michael Red: Peter Feigin. Peter: Yeah, I think the credible and constancy is like NFTs and, are in the next phase. Peter Feigin: And make a long story short, I went with him, I think, the first trip was to Philadelphia and we looked at the Sixers and then we looked at probably 10 other teams over the next decade. Does he play defense?. And with that, Feigin became the business brains behind a team about to set NBA standards in architecture, basketball operations and technology -- only he didn't know it. Theyre the worst. And that's what we try to do. But he worries about the physical effects of another extended layoff. We should put our own definitions and we should continue to improve." And to think it all started at a private school in New York City. Right now, its very hard to figure out and understand where its going, because this is the wild West. He and his wife, Natalia, have two children, Alexandra and Thomas. Peter: professionalized on a revenue basis, so yeah. Thats. And I love your brother. He is a legitimate superstar who also manages to bring in the European market. By the way I never wouldve said this seven years ago, I think you have to be involved. Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. And if nothing else, like we kind of, I always answer everything pretty simply. We happen to have like the largest kitchen in the state of Wisconsin. Now youre on the journey. Peter: Weve been married like a hundred years. Thank you. He was unfamiliar with Lasry, then his friend filled him in. I encourage it, and selfishly, its a fun way to network and deal with people. I will say one of the big advantages of the national basketball association is it truly is a collaborative, like on the court we are competitive. I think thats like fair. Peter's Hairless Twin is a twin brother Peter Griffin keeps locked up in a storm shed. And that's what we try to do. He continues to build civic and business relationships around town through face-to-face interaction. Thats the relentless, thats the difference I think of what success is. Does he pass enough? (There are perks to being commissioner.) Peter Feigin: They made it really simple. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. And my brother said, "Oh, my God. Theyre going to look at that ring forever and remember that. You talk about how do people help you think through clutch times. Like you said at the top of the show, very few human beings even get to be in this position in any professional sports level. Shout out to Sarah, who is I think one of the best assistants out there. Michael Red: That's great advice. Peter Feigin: Khris Middleton, as you can imagine, nobody understands that players have been having to get COVID tested twice a day and you got to come into our training center and we have parking spaces. That's actually a step up from the orange vests and hard hats he's been wearing in Milwaukee, constantly checking on the construction of the Wisconsin Entertainment and Sports Center, the non-branded name of the arena. I think we had like, "Oh, we had decent amount of African Americans. Just search SNOWCAST in the App Store or click here. I think, listen, you could certainly have success with superpower and great skill and everything, but to have peopleYou mentioned at the beginning of the show, how in a small market, do you keep consistency? Peter Feigin: Michael, like I said, anytime, anywhere. And how do we capture that, both digitally and on broadcast? And you've done this a number of times throughout your career and your life. I also listen, I thought, and my parents thought both my brother and I were as you can imagine before ADD was actually diagnosed, Peter: for kids our age and stuff, because its still be on impulsive, relentless, like, [inaudible]. Number one, obviously, because like you said, its rare air, but youre learning on the job. John: Hundreds. How do you rethink it for broadcast, for social, for everything to really appeal to the world in a whole different way? That sounds like a little piece, but that's a big piece in the world. But I think, those are the things that like, yes, you can always pay people. John: Now, you married, what, wife is a native New Yorker? And then I think the most incredible thing, which I can't see happening in a major metropolitan area again, is we were able to acquire 30 acres of contiguous land. I said, oh, its so good to get all your support. Kind of surreal. Because I hadnt worked in, Id worked in New York city. She's a teacher. How do we talk beyond just coming to Milwaukee, but how do we do business together? And it was kind of an incredible moment. Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? And we're going to be the No. You know I got my sources. John: Was Sonny Werblin still around, or was that the same? And that, small short less than a year instance kind of just opened my eyes to like, "Oh, my God. But if Woodhouse had any qualms about digging in on defense against various titans of industry, he quickly learned that everyone was competitive. John: Hey, Peter. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. How do we keep driving? Literally the world, like across European soccer, across everything, for people to at least stop and think. Right? Michael Red: And this was a decade long process, Peter? But I think, if you sprinkle in the effort and the care, it affects change. It's like how do we, between us, like as you know. It just kind of really trying. Everybody knows you are going to work your butt off if you work here. Social media has created an avenue to spread the Bucks' brand beyond Milwaukee and the United States. Within 45 minutes, we had this unbelievable excitement of, were nuts, why dont we do like take home its big ordering out. Then, I would literally leech myself. If youre not playing defense, theyre going to call you out, said Woodhouse, who would temper his Friday night activities in anticipation of The Run. Crazy story of how things happened. To learn more about the world championship, Milwaukee Bucks, you can find Peter and all of his colleagues and the players and all their stats @bucks.com, bucks.com. He simplified the housing market for me. John: Right. Do you want to open a sports book? Crazy simple story grew up in New York City, Manhattan on the Upper East Side, went to high school in Brooklyn. Listen, for the rest of my life, having a boycott for the game in the bubble where we put a pause in the world. Peter: to anybody I thought was of great skill and value for selfish reasons to feel good. But the best way to talk about is like I'd rather throw the pass than hit the shot. Just my own exposure was mixed in what are best practices for centralized services. Peter: I went to Franklin and Marshall College, Lancaster, Pennsylvania. I guarantee you'll find motivation and guidance from this remarkable man. I don't know how to talk about that other than like my dad was like my hero and he was selfless and kind of quietly just did anything for anybody and kind of was like that's how I had value for him. I mean, from the local barber shops to the local business leaders, to having owners that are from Wisconsin. Then you mirror that off the court. So, it really is kind of like all of us working together to figure out what the balance is. Because I know a lot of coaches, lot of presidents, lot of GMs, I run into them and I ask them, can I look at your ring? And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. 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