The real-time nature and on-the-go accessibility means brands can get their products in front of a more diverse audience and hear instantaneous feedback. With Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers. E-commerce Livestream Shopping Is Here to Stay. Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. Say hi to our live stream page. As viewers tune in, comments flash across the screen. In the aftermath of the global pandemic, our world has moved increasingly online. This interconnected economy of services means that live stream shopping is simply an extension of the existing model, taking advantage of services that are already in place. But while the best livestream hosts boast higher engagement rates, putting on a good event takes more than just a name and an engaged following. Gives users real-time insights into the products they buy when compared to traditional online shopping. All this is done to ensure that the audience remains engaged throughout. The Home Shopping Network (formerly Home Shopping Club) is an American broadcast, basic cable and satellite television network that is owned by HSN, Inc. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. After all, home shopping wasl big during the 90’s and early 2000’s, channels like the Home Shopping Network and QVC becoming household names. A good example of the above is makeup brand NYX. Via comments, anyone viewing the stream can ask questions about the product, request to view a different angle and so on and so forth. Planning a livestream event is grueling work, with influencers doing hours of research on the products they will feature, creating an authentic buzz around the event with their following, and sometimes even reaching out individually to followers they know might be interested in certain items. This has left brands from these regions looking towards the eCommerce giant that is China to inform their forays into livestream shopping. GoLive, chat with your viewers, showcase and sell your product, analyze in real-time your performance and convert your audience into loyal customers. Live stream shopping is a new and fun way to buy products. Contact Us. Livestream shopping is simply a natural evolution of this model. Subscribe to our newsletter and get social media resources send to your inbox. And for consumers, the experience it provides bridges the physical and digital worlds. And for good reason. http://gohsn.co/NagZoU | Discover something new every time you shop with HSN! And picking the right influencers is one of the most important. Here's How to Nail the Art of Making Sales Entertaining Thanks to Covid lockdowns, live shopping broadcasts are finally taking off in the U.S. Facebook Live Shopping is the best way to sell items, interact directly with viewers and gain potential customers, all in real time. Using our API and with a bit of help from our engineers we can help you transform the way you sell. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Real-time Customer Intelligence for Live Stream Shopping. Because their followings are smaller, they tend to have more targeted insights into the kind of content or products their audience is looking for. Video Shopping: The Ultimate Guide to Mastering The Next Big... 24 Top TikTok Songs (That Will Be Stuck in Your Head Through... eCommerce has grown by 30% in the past year. That’s right. Get your community excited about your products, showcase products in front of your loyal customers. Users that tuned in for the live make-up tutorial were able to shop the look directly from the stream. The greater intimacy that defines the relationship means that they are more likely to have followers tune into the livestream. Increase sales with a 9% conversion rate. Livestream shopping is changing the relationship between consumers and brands. Bring on the #entertainmerce! 15 Free eCommerce Cost Calculators to Help You Set Up Shop, 15 Top eCommerce Plugins to Power Your eCommerce Site in 2021, How to Start an E-Commerce Business in 2021 | The Ultimate Guide, The Relationship Between Content and Commerce, 11 Top OnlyFans Stars to Check Out (Not Just for Their Racy Pics). By using our site, you agree to our use of cookies. They can ask questions about the products being showcased, request to see the inside or different angles of certain items, ask about size or feel. For brands looking to make the most of their live stream ventures, there are a number of different factors that play a role in putting on a successful event. Live stream shopping is a new and fun way to buy products. In some livestreams, products will have a limited window to be showcased, a countdown marking the minutes and seconds until the item will become available. The Shopping Channel ( Online TV Live Stream ) : TSC, once The Shopping Channel, could be a Canadian optional benefit channel that's possessed by Rogers Media. Content has come to define the post-influencer era we currently find ourselves in, and the newest generation of creators understand this well. If you think that OnlyFans is purely an adult entertainment site, you will be happy to... Digital video has had an enormous impact on shopping. When it does, viewers can watch the availability tick down in real time. Rather than relying on top-down advertising or even sponsored posts, a product is featured in a natural way, with the full weight of an influencers platform behind it. Nor do they have to fully replace their physical counterparts. Gen Z and Millennials are known content consumers and comprise the majority of both shoppers and hosts, typically ranging from age 20 to 35. The live, shoppable experience from Walmart will act as a pilot test for the retailer’s further integration with video-sharing platform TikTok. However, just banking on a built-in audience isn’t enough to pull in viewers and, by extension, serious shoppers. Your customers will get a better sense of how your products actually look and feel. Commentary: Livestream or video shopping, which has its roots in China, is becoming increasingly popular worldwide. Dubbed live commerce, this convergence of video and shopping helps improve engagement, close the gap between customer and product, drive sales, and — in cases where bidding is involved — increase the average sales price. Shop at home for the best deals on watches, apparel, electronics, home décor and more. This increase in traffic has resulted in a boom to the eCommerce industry. So how does livestream shopping differ from its predecessor? If you do not see the player or there are any issues please call 310.567.2387 for help. Streams.live is easy to start and easy to install. Get your products in front of your viewers in a more engaging way, answer their questions and turn them into customers. Maira Genovese is the Founder of MG Empower, a leading global influencer marketing agency. She built her career in Marketing & Digital, working on some of the world’s most-loved brands such as American Express, Yves Saint Laurent, Burberry and Value Retail. Studies show that friends and family are still the most trusted sources when it comes to making purchasing decisions, with consumers more likely to buy a product they have experienced. Just as online shopping transformed retail twenty years ago, live streaming promises to transform e-commerce today. Because brands pay livestream hosts to be featured, and these hosts take a commission on each item sold, choosing which influencers to invest in, an important step in any influencer marketing campaign, becomes even more crucial in livestream shopping. Commerce is not about shopping, it’s about the experience. While big names in the influencer world such as Kim Kardashian have recently hosted events, having a million followers doesn’t necessarily equate to being a good host. The answer is in the way in which Chinese social media platforms are set up. Press a big, blue button and you’re live. However, at the moment, livestream shopping is still in its infancy in the Americas and Europe. Livestream shopping is no different and requires an equal amount of dedication from the hosts. Start a live shopping session and engage your customers. In the West, apps like Instagram and Facebook began to integrate marketplaces into their experiences only in the previous year But in China, the super app model has been integral to the appeal of their mobile first market for years. As revolutionary as eCommerce and its mobile offshoot, mCommerce (mobile commerce), have been, they don’t come close to replicating the retail shopping experience. We help your customers buy products straight from your live, interactive video sessions. Allow them to schedule private sessions, prepay or even topup virtual credit that can be later on used for product purchases. This dialogue furthers the loyalty between those who attend the live stream and those who host it, allowing livestream shopping to reach a level of authenticity that QVC fails to match. But haven’t we seen this type of approach before? In others, audience members can be awarded discounts for purchasing products during a certain window. China is currently the global leader in eCommerce and livestream shopping. This year, as stay at home orders were extended, and retail outlets, for the most part, remained shuttered, many of us have turned to online shopping to procure everything from the most basic necessities to luxury items. In a live stream hosted by a popular influencer, the brand saw an opportunity to merge live shopping and makeup tutorials. One to many. Live-stream shopping requires quick execution from brands and streamers. ShopHQ TV Stream | Watch On Air Now The queen of China’s $60 billion ecosystem of live online shopping, Viya earned an estimated 30 million yuan in 2018, according to the most recent figures from Chinese e-commerce giant Alibaba. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. Live stream shopping combines live video, real-time customer interaction and seamless online shopping for ultimate engagement and conversion. It brings a level of excitement and spontaneity, all while fostering a sense of connection not possible with traditional online retail. Streams.live is easy to start and easy to install. An example of a livestream shopping event in China on Alibaba. Micro-influencers check off these two boxes. According to Digital Commerce 360, this trend has seen eCommerce sales rise by 30% from 2019 to 2020, a pattern that looks to continue well into the future. However, livestream shopping shows us that online experiences don’t have to be rote or devoid of connection. As the host of the event, influencers, or key opinion leaders as they are known in China, are essentially the heart of livestream shopping. Live streaming of the Trade Gallery, on 7 Navaginskaya Street, Central Sochi, Krasnodarskiy Region, in Russia.This shopping mall is located in one of the main shopping areas in the city, and includes several shops, cafes and restaurants, banks, hairdressing salons and drugstores, among many other services, spread over 5 floors. Once you have convinced your viewers, they are just one click away for buying your products. Your customers enjoy shopping experiences. But what does that future look like? People who were once passive participants are now active ones, either by hosting the event, or by informing the goods featured. They shouldn’t be expected to showcase anything that doesn’t mesh well with their personal brand. Livestream shopping also capitalizes on the inherent interactivity of social media. This is something livestream shopping looks to rectify. Start a channel on Streams.live or directly on your website and connect with your customers. 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