This thesis researches and analyzes Bryant University faculty practices and motivations with regards to consumption and recycling paper. He joined Bryant in 2016 and is responsible for CTE programs and consultations. Branding, Integrated Marketing Communication, Consumer Psychology, International Advertising, Digital Marketing, Social Marketing. Seo, Y.,Li, X.,Choi, Y.,Yoon, S., Narrative Transportation and Paratextual Features of Social Media in Viral Advertising, Journal of Advertising, 2018. Choi, Y.,Lacey, H.,Yoon, S., Online Game Characters’ Influence on Brand Trust: Self-Disclosure, Group Membership, and Product Type, Journal of Business Research, 2013. endstream endobj 2389 0 obj <. Yoon, S.,Bang, H.,Choi, D.,Kim, K., Slow versus fast: how speed-induced construal affects perceptions of advertising messages, International Journal of Advertising, 2020. Kim, K.,Park, C.,Yoon, S.,Choi , Y.,Oh, S.,Lee, J., Branded entertainment: Gender differences in reactions to star ratings, Journal of Consumer Behaviour, 2019. Viswanathan, M.,Torelli, C.,Hila, R.,Yoon, S., “Fish out of Water”: Understanding Decision Making and Coping Strategies as Second Language Consumers through A Situational Literacy Perspective, Journal of Consumer Marketing, 2010. How Value-Increasing Promotions Affect Retailer Reputation via Perceived Value, Journal of Business Research, 2014. In addition to candy bars, penny candy, and munchies, cigarettes could also be purchased here. Kim, Y.,Hyun, H.,Oh, S.,Yoon, S., Closing the “Green Gap”: How Consumers’ Environmental Commitment and Advertising Believability Strengthen the Relationship between Message Acceptance and Purchase Intention, Social Behavior and Personality, 2016. Kim, K.,Yoon, S.,Choi, Y., The Effects of eWOM Volume and Valence on Product Sales — An empirical Examination of the Movie Industry, International Journal of Advertising, 2019. Vargas, P. T.,Yoon, S., A Cultural Third-Person Effect: Actual and Expected Effects of Source Expertise among Individualists and Collectivists, Erlbaum, 2006. In addition, paper usage was directly observed, along with analysis of faculty feedback to an online survey. 6921 or email [email protected]. Yoon, S., Do Negative Consumption Experiences Hurt Manufacturers or Retailers? The site maintains a list of helpful resources related to … Han, S.,Yoon, S., The Impact of Korea-US Free Trade Agreement on the Korean Advertising Industry, Korea Broadcasting Advertising Corp , 2006. The Bryant University Campus Map provides visitors with a birds-eye view of academic and administrative buildings, athletics facilities, residence halls and more. Errmann, A.,Seo, Y.,Choi, Y.,Yoon, S., Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the U.S. and Korea, Journal of Advertising, 2019. Kim, B.,Han, S.,Yoon, S., Advertising Creativity in Korea: Scale Development and Validation, Journal of Advertising, 2010. , Korean Journal of Advertising, 2004. Choi, Y.,Yoon, S.,Kim, K.,Kim, Y., Text versus Picture in Advertising: Effects of Psychological Distance and Product Type, International Journal of Advertising, 2019. B.A. Staff and Faculty The Hassenfeld Institute for Public Leadership draws on the renowned expertise of Bryant University faculty as well as outside experts who serve as speakers, panelists and presenters. Jeffres, L.,Jian, G.,Horowitz, E.,Bracken, C.,Yoon, S., Stages of Life: Values, Communication, and Civic Engagement, Journal of Media Sociology, 2011. Bryant’s innovative graduate degrees in business, such as the nationally recognized MBA and MPAc programs as well as the Graduate Certificate in Business Analytics, are designed for students who want to be in demand and prepared for success. h�bbd``b`�k���{H0��*@�+$v �n�x�ޭu��C��6�HC,1�����W� �d�� 2408 0 obj <>stream See . %PDF-1.5 %���� Yoon, S.,Oh, S.,Song, S.,Kim, K.,Kim, Y., Higher quality or lower price? Collaborative engagement opportunities Shared contacts: Engage in conversation about your corporate & non-profit employer partners, and we will reciprocate. Using Webviewer , Mass Communication & Society, 2011. Baek, T.,Yoon, S., Death Imagery in Anti-Poaching Advertising, Psychology & Marketing. 69218:30 am – 4:30 pm MonFri. Academic Hall, a wing of the Unistructure, houses the majority of Bryant’s classrooms and faculty suites. Michigan State University; Ph.D. University of Illinois at Urbana-Champaign, Ph D, University of Illinois at Urbana-Champaign. McKay-Nesbitt, J.,Ryan, C.,Yoon, S.,, ., College students' online purchase attitudes and intentions: Gender, product type, and risk, International Journal of Electronic Marketing and Retailing, 2018. Creative expression through literature, film, dance, music, poetry, drama, or the visual arts is a powerful form of communication. Marketing Communications, Advertising, Consumer Behavior, Marketing Research. Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities.Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses – all from any online location, any time you need! %%EOF Two courses also comprise the Fixed Income Track: FIN458 Debt Securities, Derivatives and Investing (3 credits) and FIN480 Fixed Income Fund Portfolio Management (3 credits), for a total of 6 credits. Bryant Counseling Services office is located on the second floor of the Unistructure, near the post office and diagonally across the hall from Faculty Suite H. Counselors are available M-F from 8:30AM-4:30PM for free, confidential counseling or consultation throughout the Fall 2020 semester. Lee, S.,Choi, Y.,Yoon, S., Different Routes to Judgment Formation, Communicative Business, 2010. Kim, K.,Gravier, M.,Yoon, S.,Oh, S., Active Bidders versus Smart Bidders: Do Participation Intensity and Shopping Goals Affect the Winner’s Joy in Online Bidding?, European Journal of Marketing, 2019. Konkuk University; M.A. Kim, S.,Yoon, S.,Baek, T.,Kim, Y.,Choi, Y., Temporal and Social Scarcities: Effects on Ad Evaluations, International Journal of Advertising. Discount Framing, Construal Levels, and Advertising Appeals, Journal of Promotion Management, 2019. Choi, Y.,Song, S.,Yoon, S., When Intrusive Can Be Likable: Product Placement Effects on Multitasking Consumers, Journal of Advertising, 2011. Copy jobs can be submitted 24 hours a day via email at [email protected].. Please include all printing instructions in the body of the email along with date and time requested, departmental account number, faculty suite and c.c. Lee, Y.,Yoon, S.,Chun, S.,Park, C.,Kim, K., How Liberals and Conservatives Respond to Feasibility and Desirability Appeals in Anti-Tobacco Campaigns, Asian Journal of Communication, 2019. Clinic Address: 4650 South Hagadorn Road Suite 100, East Lansing, MI 48823 Clinic: 517-353-4941 Academic Address: 788 Service Road, B327, East Lansing, MI 48823 https://www.mapquest.com/us/rhode-island/bryant-university-27160287 The project incorporated survey instrumentation to gather quantitative data on which to base conclusions. Yoon, S.,Lalwoni, A. K.,Vargas, P. T.,Kim, K.,Taylor, C. R., Culture and Health Persuasion: Differences between Koreans and Americans, Journal of Current Issues & Research in Advertising, 2020. Katayoun Alidadi joined Bryant University in 2017 as an Assistant Professor of Legal Studies specializing in comparative law, human rights and the intersections of law and religion. Choi, Y.,Kim, H.,Yoon, S., Investigating Third-Person Effects in Advertising Message Endorsement: A Cross-Cultural Comparison between South Korean and U.S. Consumers, The Journal of Image and Cultural Contents, 2009. For important updates on Lindenwood University campus safety precautions and associated information from public health officials, please visit our Roaring Return page and the CDC's COVID-19 site.Complete the Initial Assessment Survey to report symptoms, exposure, or positive test results of COVID-19. Previously he was an assistant professor at Cleveland State University, a visiting scholar at Grey Worldwide, Harvard, Sookmyung, Dongguk, and UNIST, and a consultant at U.S. and Korean firms and government agencies. Our faculty are award-winning scholars, inspiring educators, and dedicated mentors. First-Year Student Interviews. Vargas, P. T.,Yoon, S., Feeling Happier When Paying More: Dysfunctional Counterfactual Thinking in Consumer Affect, Psychology & Marketing, 2010. (4pm during summer hours. Kim, Y.,Baek, T.,Yoon, S., Effort Investment in Persuasiveness: A Comparative Study of Environmental Advertising in the United States and Korea, International Journal of Advertising, 2016. Website. E,l�Cʪ��TE�FPH��""�dE/�o��g��}����9� �U �,��ߊ�l�n�I�wR7"�����]n� �;0������������z�W�����Gc�I�ߝ�����@�r�> �{ޒ5��g�Rh��[�C��?�'�V�gŅb�pel�R9��GNN�O��@��9��{�(����kƤ�Y����x�$���"u�['F�䔗��Y���X}�&��&�Z�57��s��L��ԤF�&Q�d���dM���l�c�TR����ֹ�ȭ�^���%���" $X\@��lP��^Lz9lE�r��yŪ%��"� �9����SH[�+9nI��jQ^"4����}8S���"va�SV@�������2�W4��"�6@��pZ�h�ى��s��? endstream endobj startxref Outstanding International Business Research Award, 2019, Emerald Literati Network Award for Excellence, Highly Commended Paper, 2018, 2016 GMC Best Conference Paper Award, 2016, Emerald Literati Network Award for Excellence, 2016, Excellence in Research and Publication Award, 2015, Gallup Korea Research Award, Best Paper (1st Place) in research methods, 2011, Faculty Research Development Grant, $14,960,, 2006, KOBACO Research Grant with Han S., $33,119, 2006. Venmahavong, T.,Yoon, S.,Kim, K.,Yoo, C., Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects, Journal of Advertising , 2019. Bryant’s Commitment to an Inclusive Environment: Bryant University does not discriminate or permit discrimination by any member of its community against any individual on the basis of race, color, religion, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, parental status, marital status, age, disability, citizenship status, veteran status, genetic information, or any other classification protected by law in matters of admissions, employment, housing, or services or in the educational programs or activities it operates. Inspired Faculty. Oh, S.,Yoon, S., Introduction to Special Issue on Social and Environmental Issues in Advertising, International Journal of Advertising, 2016. From 1974-1986, a Bryant "Candy Store" was located on the main level of the Unistructure in the space across from the Admission Atrium now occupied by an expanded Faculty Suite A. The University provides a Voice over Internet Protocol (VoIP) phone for each bedroom in the first-year halls and one in each suite … How value-increasing promotions affect retailer reputation via perceived value, Journal of Business Research, 2014. Han, N.,Baek, T.,Yoon, S.,Kim, Y., Is that Coffee Mug Smiling at Me? Copy Center . Yoon, S.,Kim, K.,Beltis, A.,Logan, J.,Subramanian, G., Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance, Journal of Global Sport Management, 2020. At the crossroads of Academic Hall and Administration Hall is the Rotunda (the “Roto”) and a cafe. Providence Business News bestowed upon the university two awards this year. h��R�kA~��I7��#�5+=$�7 NkZTv��,z���`�(��x���( Here, you also will find Janikes Theater, the Academic Center for Excellence and Writing Center and, in the lower level, the Study Abroad office. Bryant University’s Certificate Program in Financial Planning provides the scope of knowledge and expertise required to deliver full-service financial guidance. Han, S.,Yoon, S., Trends in International Advertising Research: Content Analysis of Major Advertising Journals from 1960 to 2005, Korea Journalism Review, 2008. Our reading period is September 1 to December 1. He studies consumer behavior. your suite coordinator on the message - if applicable. FIXED INCOME TRACK. The Center works to develop and support sustainable partnerships with Bryant faculty, Student Affairs and Academic Affairs departments. Seo, J.,Vangelova, M.,Yoon, S., Shopping Plans, Buying Motivations, and Return Policies: Impacts on Product Returns and Purchase Likelihood, Marketing Letters, 2016. Vargas, P. T.,Han, S.,Yoon, S., Implicit Attitude Measurement as an Alternative Approach to Assessing Advertising Effects: Do Self-Report Measures Predict Spontaneous Behavior? Choi, Y.,Seo, Y.,Wagner, U.,Yoon, S., Matching Luxury Brand Appeals with Attitude Functions on Social Media across Cultures, Journal of Business Research, 2020. Bryant Literary Review seeks quality submissions for its twenty-first issue. Lee, Y.,Seo, J.,Yoon, S., Charity Advertising: Congruence between Political Orientation and Cause of Need, International Journal of Advertising. Kim, K.,Kim, S.,Corner, G.,Yoon, S., Dollar-Off or Percent-Off? Oh, S.,Song, S.,Kim, K.,Kim, Y.,Yoon, S., Higher Quality or Lower Price? Bakpayev, M.,van Esch, P.,Baek, T.,Yoon, S., Programmatic Creative: AI Can Think but It Cannot Feel, Australasian Marketing Journal. The University provides cable television service in every bedroom and lounge area within the residence halls. Academic Hall. Bryant Campus Map )- To request a WebViewer account, contact University Scheduling at ext. Song, S.,Sheinin, S.,Yoon, S., When Women Are Dissatisfied: Gender Differences in Product Failure Attribution, Social Behavior and Personality, 2017. Han, S.,Yoon, S., Country-of-Origin as a Stereotype: An Empirical Test of Korean International Advertising in U.S.A., Korean Journal of Advertising, 2005. Oh, S.,Yoon, S.,Vargas, P., “In-Depth” Incidental Exposure: How Processing Difficulty and Processing Style Affect Evaluations of Transparent Overlay Images, European Journal of Marketing, 2019. Yoon, S., Counterfactual Thinking and Its Consequences: Implications for Advertising Research, Journal of Advertising and Promotion Research, 2014. Baek, T.,Yoon, S., Looking Forward, Looking Back: The Impact of Goal Progress and Time Urgency on Consumer Responses to Mobile Reward Apps, Journal of Retailing and Consumer Services, 2020. Vargas, P. T.,Yoon, S., When “What Might Have Been” Leads to What Isn’t Best: Dysfunctional Counterfactual Thinking in Consumer Affect and Cognition, Erlbaum, 2005. Sukki Yoon. Choi, Y.,Seo, Y.,Yoon, S., E-WOM Messaging on Social Media: Social Ties, Temporal Distance, and Message Concreteness, Internet Research, 2017. Kim, Y.,Baek, T.,Yoon, S.,Oh, S.,Choi, Y., Assertive Environmental Advertising and Reactance: Differences between Koreans and Americans, Journal of Advertising, 2017. Vargas, P. T.,Yoon, S., Advertising Psychology, Elsevier/ Academic Press, 2005. Select the day you would like to interview from the calendar. Zdravkovic , S.,Miocevic , D.,Yoon, H.,Yoon, S.,Choi, Y., What’s Funny to Me Is Not Funny to Them: A Three Country Study Delineating the Impact of Provocative Humor in Advertising, Academy of International Business - 2019 , 2019. , .,, .,Yoon, S., Augment Yourself through Virtual Mirror: The Impact of Self-Viewing and Narcissism on Consumer Responses, International Journal of Advertising, 2018. Sukki Yoon is a Professor of Marketing at Bryant University. HR��H4��G�w� ڵ Lim, D.,Baek, T.,Yoon, S.,Kim, Y., Color Effects in Green Advertising, International Journal of Consumer Studies. Vargas, P. T.,Yoon, S., “No More” Leads to “Want More,” but “No Less” Leads to “Want Less”: Counterfactual Thinking When Faced with Point-of-Purchase Discounts, Journal of Consumer Behavior, 2011. McKay-Nesbitt, J.,Yoon, S., Source effects on health marketing messages, Marketing and Public Policy Annual Conference Proceedings, 2012. Interviews: Offered Monday-Friday during the months of May through February. The Department of English and Cultural Studies offers courses that allow exploration of the deeper meanings of these forms to cultivate the understanding and skills critical to success in a complex, multicultural world. Long, C.,Friedman, M.,Yoon, S., How Lonely Consumers Relate to Brands: Insights from Psychological and Marketing Research, Routledge, 2015. Faculty Suite K, Room 210. [email protected]. 2397 0 obj <>/Filter/FlateDecode/ID[<94710A1A54C6DE42904DD91B8933C99C><0C3882FEF3BC8C42AB348AD56AECBBE7>]/Index[2388 21]/Info 2387 0 R/Length 63/Prev 726470/Root 2389 0 R/Size 2409/Type/XRef/W[1 2 1]>>stream Lee, Y.,Yoon, S.,Lee, Y.,Royne, M., How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising, Journal of Public Policy & Marketing, 2018. Song, S.,Sheinin, D.,Yoon, S., Effects of Product Failure Severity and Locus of Causality on Consumers’ Brand Evaluation, Social Behavior and Personality, 2016. Bryant University is ranked among the top 50 business schools in the U.S. and is accredited by AACSB International. He has published articles in many international journals and has served on editorial boards. Yoon, S.,, .,, ., The Effect of 360-Degree Rotatable Product Images on Purchase Intention, Journal of Retailing and Consumer Services, 2020. Individuals who feel they have been discriminated against on the basis of any of these classes should contact the University’s Title IX Coordinators. Sukki Yoon is a Professor of Marketing at Bryant University. Students in FIN480 manage a $590,000 fixed income fund. Prospective students should also check out Visiting Bryant. Campus Map. The Office of Faculty Development and Innovation uses the teaching.bryant.edu site to communicate services available to faculty. Campus visitors (with the exception of students, faculty, staff, close family members and guardians of students making a pick-up or drop-off, registered guests of the Admission office, delivery personnel including food deliveries, and supervised vendors) are not permitted to be on campus from 5 p.m. Fridays through 7 a.m. Mondays. Throughout the interview, we hope to get to know you better, learn why you are interested in Bryant, and answer any questions you might have. How Anthropomorphism Impacts the Effectiveness of Desirability versus Feasibility Appeals in Sustainability Advertising, Journal of Retailing and Consumer Services, 2019. The Influence of Reasoning Style on Consumer Blame Attributions and Purchase Intention, Psychology & Marketing, 2013. He has also written columns for newspapers and magazines. Yoon, H.,Yoon , S.,Zdravkovic, S.,Miocevic , D.,Kursan , I.,Yung, C., Comedic Violence in Advertising: Cultural Third-Person Effects among U.S., Korean, and Croatian Consumers, International Journal of Advertising , 2020. Zollo, L.,Yoon, S.,Rialti, R.,Ciappei, C., Ethical Consumption and Consumers’ Decision Making: The Role of Moral Intuition, Management Decision, 2018. Vargas, P. T.,Yoon, S., On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy, Advertising and Society Review, 2006. She has written extensively on these topics, as well as on conflict of laws and employment law. [email protected] Faculty Suite F 401.232.6352 Zollo, L.,Filieri, R.,Rialti, R.,Yoon, S., Unpacking the Relationship between Social Media Marketing and Brand Equity: The Mediating Role of Consumers' Benefits and Experience, Journal of Business Research, 2020. 0 2388 0 obj <> endobj Amica Center Job Search Guide (advice to jumpstart your search) ; Amica Center Presentations and Workshops Bryant Career Connection (BCC) (find internship and job opportunities) View Current Postings in BCC ; Interstride (Find International Internships/Jobs and research US Companies that sponsor visas) Sports Market Place Directory (find internships/jobs in sports industry) Choi, Y.,Taylor, C. R.,Yoon, S., How Character Presence in Advergames Affects Brand Attitude and Game Performance: A Cross-Cultural Comparison, Journal of Consumer Behavior, 2015. Vargas, P. T.,Yoon, S., On the Psychology of Materialism: Wanting Things, Having Things, and Being Happy (Reprinted), New Therapist, 2007. Bryant University is dedicated to the success of all its faculty and staff by providing exceptional benefits, training and support in an environment which encourages individual talents to flourish. Baek, T.,Yoon, S.,Kim, S.,Kim, Y., Social Exclusion Influences on the Effectiveness of Altruistic versus Egoistic Appeals in Charitable Advertising, Marketing Letters, 2019. Baek, T.,Yoon, S., Guilt and Shame: Environmental Message Framing Effects, Journal of Advertising, 2017. Yoon, S.,Oh, S., Social and Environmental Issues in Advertising, , 2017. Waddell, B.,Roberto, M.,Yoon, S., Uncovering Hidden Profiles: Advocacy in Team Decision Making, Management Decision, 2013. Baek, T.,Kim, S.,Yoon, S., When Environmental Messages Should Be Assertive: Examining the Moderating Role of Effort Investment, International Journal of Advertising, 2015. McKay-Nesbitt, J.,Yoon, S., Social marketing communication messages: How congruence between source and content influences physical activity attitudes, Journal of Social Marketing, 2015. Faculty and Staff Infectious Disease Fellowship Director Subhashis Mitra, M.D. Jeffres, L.,Jian, G.,Yoon, S., Conceptualizing Communication Capital for Civic Engagement, Communication Quarterly, 2013. Faculty/Staff: if you have anR25 Webviewer user name, use WebViewer (preferred), e-mail: [email protected] or phone ext. The same channel package is offered in all locations. Jeffres, L.,Horowitz, E.,Bracken, C.,Jian, G.,Neuendorf, K. A.,Yoon, S., Structural Pluralism and the Community Context: How and When Does the Environment Matter? Ed Kairiss is the Director of Faculty Development and Innovation. Promotion Management, 2019 if applicable 24 hours a day via email copyctr! Buildings, athletics facilities, residence halls to request a WebViewer account, contact University Scheduling at.. 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